I have been told that the best ecommerce success stories require the best e commerce software. And a major component to this is having a shopping cart for online purchasing. I know that when I shop online, which is often because most of my daily needs are taken care of online now. Everything I do from shopping for textbooks for school whether they are used or new books, looking for art supplies for my classes, shopping for back to school clothes and binders, backpacks, pencils, pens, anything you could possibly need, I buy it online.
For one, the textbooks are way cheaper online. Have you seen how much those university bookstores try to rip people off? I always think it is so ironic that even though college kids are historically one of the most pathetic demographics for having expendable funds in their accounts, that the textbooks will still cost so darn much for every single one of those classes.
Shopping online, not only is it less expensive, it is more often than not a one stop shop. I just toss everything into my virtual basket, check out without ever standing in line, and go on my way. The digital age is awesome.